ARCHITECTURE LOS ANGELES THINGS OF THE PAST

The Richfield Oil Building

November 17, 2014
Richfield Oil Zabriskie Point

If ever faced with the impossible task of choosing to revive only one demolished building in Los Angeles, it would have to be the Richfield Oil Building. 

Completed in 1929, the headquarters for the Richfield Oil Company stood at the northwest corner of Sixth and Flower Streets in downtown Los Angeles. Designed by architect Stiles O. Clements, of partners Morgan, Walls, & Clements, the 12 story steel-frame structure had an incredibly detailed Art Deco facade made of black terra cotta and gold-dust accent tiles. The distinct color combination, shared only with the American Radiator building, was meant to represent Richfield’s “black gold” industry. I imagine it was one of the best Art Deco buildings on the entire west coast and certainly the most distinct structure in the Los Angeles skyline.

Richfield Building Sidewalk

Richfield Oil 7th & Flower 1937

Richfield Oil 1932

Richfield Oil 1950s?

Richfield Oil 1960s?

Richfield Oil 1968

Richfield Oil Door Handle Richfield Oil Elevator Doors

Richfield Oil Elevator Interior

Richfield Oil Interior Stairwell

Richfield Oil Night Reflection

Richfield Oil Stairwell

Richfield Oil Street Level

Richfield Oil Street Level2

Richfield Oila 1960s?

richfield tower 1966

RichfieldOil2

Richfield Oil Destruction 2 1969

In a rare exemption from the city’s height limit ordinance of 1911, the Richfield Oil Building stood at 372 feet tall, including the 130-foot vertical tower atop the building that was lit with the name “RICHFIELD.” Made to simulate an oil well gusher, the tower unwittingly doubled as a landmark for aviators. The building design was the epitome of 1920’s Modern Style, with characteristics drawn from the New York Setback Laws of 1916 – a mix of Cubism, applied art, ornamentation and exterior color.

In 1966, Richfield merged with Atlantic Petroleum and plans were announced to redevelop the Richfield Oil building in order to add more office space. Although there were several attempts to preserve the building from various groups, the company claimed that the building was only half-usable due to obsolete utilities and pushed for a bigger, more modern development. After only 38 years, the Art Deco masterpiece met its fate on November 12, 1968. The Cleveland Wrecking Company worked for several months to tear it down, along with several smaller structures including the four-story Richfield annex, an apartment building, Dawson’s Bookstore, and the Douglas Oil Building. By the end of the year, the entire block had been leveled to make way for Atlantic Richfield Plaza, a pair of 52-story towers designed by Albert C. Martin & Associates. The dark polished granite towers set the precedent for Corporate Modernism design all throughout Los Angeles, and likely beyond. The design of the plaza (now known as City National Plaza) proved and has continued to prove integral to downtown’s urbanism – and it should with 2.5 million square feet of office space, an open plaza adjoined by a 2-story structure that houses architectural firm Gensler, and a subterranean food court and parking garage. Despite its functionality, the structure is rather unremarkable compared to its predecessor, with the exception of size.

Although a rather sad story, not all is lost. . . On the northwestern side of the plaza, hidden on the lower level, are two bronze elevator doors salvaged from the demolition. Tall, bronze, and heavily decorated with art deco patterns, they serve as a reminder of how incredible the Richfield Oil Building once was.

 

Richfield Doors 1

Richfield Doors 2

 

For more great photos, check out Martin Turnbull’s post on the Richfield Building here.

 

Images via Library Of Congress

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3 Comments

  • Reply Martin Turnbull November 17, 2014 at 10:52 am

    Hey Hunter & Katie, thanks for linking to my site, but you guys found some great shots I haven’s seen before. I love your shots of the elevator doors. Can you believe those were “just” the doors to the elevators?!!? Oh well, at least *somebody* thought to save them, huh?!?!?

    • Reply South On Spring November 17, 2014 at 1:15 pm

      Hey Martin, thanks for stopping by – we love your site. You’ve done a magnificent job of collecting some of the best pictures out there.
      Those elevator doors are beyond description, so it’s hard to imagine how jaw-dropping the rest of the building was in person. I’d give anything to walk into that lobby today!

      • Reply Martin Turnbull November 17, 2014 at 2:53 pm

        Thanks guys. There’s nothing I love more than finding a spectacular new-old photo of LA and/or Hollywood. Until someone invents a time machine, this is the best we’ve got. Of course, when someone DOES invent a time machine, I promise to bring you along so we can skip through the Richfield building together engulfed in architecture-induced eye-gasms.

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